Why I Still Invest in Pinterest Training (Even After Years of Managing Accounts)
People are sometimes surprised when I say I still pay for Pinterest trainings, workshops, and memberships—even after years of managing accounts for business owners and creators.
The assumption is that once you’ve been in the game long enough, you’ve “figured it out” and can coast on what you know.
The truth? Pinterest changes too often for that to be an option. And more importantly, my clients deserve strategies that are rooted in what’s working right now—not what worked last year, or even last quarter.
Pinterest Is Always Changing
Like any major platform, Pinterest is constantly evolving. One year, static Pins are the hero. The next, video Pins take over. Then Idea Pins. Then changes to how keywords are indexed. Then ads shift how organic content gets prioritized.
Even “small” updates—like where certain buttons live in Creator Hub or how board descriptions display—can impact workflow, discoverability, and results.
If you’re not plugged into what’s changing, it’s easy to keep doing the same things you’ve always done and wonder why growth has slowed. That’s why ongoing education isn’t optional for me—it’s part of my job to anticipate changes before they become problems for my clients.
The Value of Outside Perspective
Running a business means wearing every hat—strategist, designer, copywriter, scheduler, even bookkeeper. I can’t have eyes on every update at all times.
That’s where training comes in. Workshops, memberships, and communities of other Pinterest professionals allow me to see the platform from multiple perspectives:
Trends across different industries
Keyword shifts in various niches
Creative strategies I may not have considered
Case studies from accounts of all sizes
That collective knowledge is invaluable. Sometimes I don’t even realize what I don’t know until another pro brings it up—and that single tip can be the difference between “meh” results and a traffic spike.
Bridging the Gap Between Strategy & Management
Pinterest management and Pinterest strategy are related—but they’re not the same.
Management is the day-to-day: creating graphics, writing descriptions, scheduling Pins.
Strategy is the why: which content to prioritize, how often to post, when to pivot, and how to respond to performance changes.
Without fresh strategy, management is just motion without direction. Ongoing education sharpens the strategy so management becomes purposeful action toward real results.
How This Benefits My Clients
Investing in training isn’t just about my growth—it’s about my clients’ results.
When I learn something new about Pinterest’s algorithm or discover a fresh design approach, I can apply it immediately to client accounts. That might look like:
Tweaking keyword strategy for better search visibility
Refreshing Pin designs to match trends without losing brand identity
Testing new formats before competitors catch on
Adjusting posting schedules based on engagement shifts
This keeps client accounts agile, resilient, and positioned for growth—even when Pinterest changes overnight.
My Personal Approach to Training
Not every course or “expert” is worth following. I’m intentional about where I invest my time and money. I look for training from professionals who:
Actively manage multiple client accounts across industries
Share data-backed strategies (not just personal opinions)
Stay transparent about their testing process and results
Some years, I’ll invest in larger memberships that keep me plugged in year-round. Other times, I’ll take smaller, targeted workshops to dive deep into a new feature or update. I also join communities where I can ask, “Are you seeing this change too?” and confirm whether an issue is isolated or industry-wide.
Why I’ll Always Keep Learning
I may be an experienced Pinterest strategist, but I never want to be the kind of “expert” who stops evolving.
The online space moves too fast. My clients’ businesses deserve strategies rooted in what’s working now—not outdated tactics that used to work.
By investing in training, I’m investing in their results. Expertise isn’t a destination. It’s a process. And I’m committed to staying ahead so the brands I serve don’t just keep up—they scale.
Want to see how fresh strategy + expert management can work for your business? Request my Service Guide or Work With Me to make Pinterest your next growth engine.