How to Hide Instagram View Counts (and Protect Your Mental Health as a Business Owner)
EIf you’ve been feeling drained by Instagram’s numbers game, you’re not alone. For creators and business owners, every like, comment, or view can feel like a scoreboard—and it doesn’t always tell the whole story. The good news? Instagram now gives you the option to hide like and view counts on your posts.
Here’s a quick guide to turning them off—and why it might be the reset you need.
Step-by-Step: How to Hide Your Instagram View Counts
Ready to protect your peace? Instagram lets you hide your view counts, so you can focus on connecting—not comparing.
Follow these updated steps:
1. Open your Instagram profile
Tap your profile picture in the bottom right corner.
2. Tap the three lines (hamburger menu) in the top right corner
3. Select “Settings and Activity”
This is where all the important customization tools live now.
4. Scroll down and tap “Business Tools and Controls”
Don’t worry—you don’t have to run ads to adjust these settings!
5. Tap “View Counts on Profile”
6. Toggle ON “Hide View Counts”
Once this is ON, you won't see view counts on your own posts anymore—and neither will anyone else visiting your grid or Reels tab.
Why This Matters for Creators + Business Owners
Metrics are important, but they aren’t the whole picture. When you’re constantly checking likes and views, it’s easy to tie your worth—or the worth of your content—to vanity numbers.
For influencers and entrepreneurs, that can create unnecessary stress. Your brand is bigger than a single post, and hiding counts is one way to protect your mental health while staying consistent online.
Instagram Is Temporary. Pinterest Is Evergreen.
Here’s the catch: even with counts hidden, Instagram is still fast-paced. Posts live for a day or two before disappearing into the feed.
That’s where Pinterest comes in. Unlike Instagram, Pinterest is a search engine—your content can continue driving traffic, leads, and sales for months (or even years) after you hit publish.
So while hiding view counts can help you feel better about Instagram in the short term, pairing your social content with a Pinterest strategy is how you’ll build long-term, evergreen growth.
Final Thoughts
Social platforms change daily. Today it’s Instagram likes, tomorrow it’s a new algorithm update or a fresh app entirely. But as a business owner or influencer, your job is to make sure your content works harder for you than you work for it.
Hide the numbers if it helps—but don’t stop there. Build a system that supports you even when the platforms shift.
✨ Ready to make your influence evergreen? Request my Service Guide or Work With Me to see how Pinterest can become your next growth engine.